Innovating today to create value for tomorrow


With Innovate21’s extensive experience in strategy and innovation, we partner with you today so you are ready for tomorrow’s adventure.

Strategic Direction

Strategy is hard because it involves making tough decisions and the right answer is not known.

Instead of running formal strategy workshops, Innovate21 uses ground-breaking simulations to build strategic understanding and knowledge of what is needed to strategically transform, within a safe environment that allows exploration and experimentation.

These powerful simulations are backed with an extensive, proven set of strategic tools used to ground the learning and and understanding.

The process and toolset enables the gained insights to be applied to your specific situation, providing clarity on strategic purpose and direction.

Innovation Success

Sustainable innovation is crucial to create future-proofed organisations. Innovation’s starting point is creativity, but clear focus and established process are required to deliver the desired outcomes.

Innovate21 works with companies to determine their unique innovation roadmap to deliver the innovation success and results required. 

Our innovation roadmaps focus on four areas:

  • Identifying innovation focus areas and priorities
  • Creating an environment and culture supportive of innovation
  • Acting as catalysts to enable identification of new, creative ideas 
  • Coaching innovation teams to increase idea implementation rates

Building Capabilities

To be successful in strategy and innovation, continual learning is vital to remain relevant.

Using Innovate21’s extensive range of practical innovation and strategy modules, we build and embed capabilities for leaders, organisations, teams and individuals.

Using our unique discovery methods, Innovate21 identify skill-gaps and key needs to enable innovation learning programs to be tailored to your specific requirements.

From leadership and team coaching through to organisation-wide delivery, Innovate21 ensures you and your team are ready today to your future.

About us


Harvey Wade

Innovate21 Founder

Harvey is an experienced innovation leader who drives business impact from transformation and change programs. He knows what it takes to create, drive and sustain improvement in organisations, changing cultures to increase engagement and buy-in at all levels, enabling better performance and results.  

A regular conference speaker, award-winning blogger and contributor on MBA and Exec education programmes, his practical innovation experience spans many industry sectors. The problems are different, but his approach, tools and methods are universally applicable, delivering value to everyone he works with.


What others are saying about Innovate21...

Driving innovation in a complex corporate environment is a fascinating role, and Harvey had a great impact in this area. His thoughtful approach, helped by his many years experience of creating a culture of innovation, helped me develop a new perspective. His expertise in program management provided a valuable framework to build from, and I greatly enjoyed working with him.

Chris Dexter
Senior Director, Cisco, London

Harvey is an accomplished innovation management professional who I have called upon for advice a number of times when facing an intractable problem. It is rare to find someone with as much international experience in the innovation game. Such exposure to cognitive diversity gives him a unique lens on the evolving world of a 21st century skill set and how best to democratise innovation.

Sam King
Innovation Manager, AGL Energy, Melbourne

Absolutely loved my time learning from Harvey, his experience was exactly what we needed from our latest and toughest assignment. Thoroughly recommended.

Paul Willoughby
Head of IT Strategy, Innovation & Architecture, Beazley

My team and I were very impressed with Innovate21's thorough approach, ability to work in an ambiguous and changing environment and drive to deliver the work within the expected timescales. Their work will enable us to develop our innovation capabilities, creating the opportunity for a more innovative future.

Robin Melvin
Head of Innovation, Blue Lab, EDF UK

I have read a lot about Design Thinking, but this was my first workshop which applied this concept to an actual problem. The way you guys did your homework and tailored the workshop to the task at hand was simply superb. The outcome was brilliant and was far ahead of what I expected. Today, we are regaining trust back from the customer and a large part of that is due to the work that you guys enabled in this workshop.

Aamer Azeemi
COO, Smarten Spaces, Seattle

I believe it's important to think about the right person for the right project or engagement. Harvey is an excellent facilitator with the executive presence, patience, humour, business expertise and consultative approach to deal with even the toughest of audiences.

Helen Fridell
Director, Cisco, London

Case study

EDF’s UK Innovation Centre, Blue Lab, wanted to create a set of training materials that would increase innovation skills and capabilities in both Blue Lab and the wider EDF organisation. Following an initial discovery phase to ascertain needs, we created fifteen innovation modules, which can be consumed individually or combined to make a more extensive offering. The modules covered setting innovation strategy and design thinking practices, through to prototyping methods and idea implementation. Each module was tailored to EDF’s specific needs and piloted with the organisation to test its effectiveness.

“Innovate21 worked very closely with us to understand our requirements and has produced a set of modules that are both practical and engaging. My team and I were very impressed with their thorough approach, ability to work in an ambiguous and changing environment and drive to deliver the work within the expected timescales. This work will enable us to develop our innovation capabilities, creating the opportunity for a more innovative future.”
Robin Melvin
Head of Innovation, Blue Lab, EDF

Innovative thoughts

Find out about our latest thinking in our blog: Innovative Thoughts

RSS Recent Innovative Thoughts…

  • 8 Questions To Ask When Innovating 18th February 2020
    If you are an innovator, there are eight questions you must ask to ensure you get the innovation success you need: What outcome do you need? Who are you innovating for? What is their world? What’s their underserved and important need? Where are they? What’s your bias? Are you prepared for an unexpected journey? How […]
  • Disruption Is A Risky Business 19th November 2018
    Disruption. Every leader wants to be the disruptor, but not the one facing it. They want to be the industry leader enjoying the first-mover success. They really do not want to be known as that leader disrupted by the competitor they didn’t see coming. The need to focus on disruptive innovation is become ever more […]
  • Passionately Innovating For Success 23rd July 2018
    Innovation is hard. Pushing against the tide of the status quo will always feel like pushing water uphill. As humans, we like routine. We like the familiar because we know the outcome and how to be successful. Doing new stuff is risky, and we all have different appetites for risk. So why bother with innovation […]

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Contact Innovate21


Alresford, Hampshire, UK +44 (0) 7803 054838