BETTER INNOVATION – OUR PHILOSOPHY
We love innovation, but we know it has its pitfalls and it doesn’t always work. We believe that innovation needs to be better. Our Services are shaped by our Better Innovation framework, which has three areas crucial to delivering Innovation Impact:
- Strategy – Embedding innovation into the future strategy;
- Operational – Enabling the organisation to innovate;
- Manage – Building the culture and measuring the impact.
When you are doing Better Innovation, you solve the common challenges that are faced in innovation. You have clear focus on where innovation is most valuable. Your outcomes are more successful, more sustainable, and therefore, measurable. You get the innovation impact where your organisation most needs it.
Take our Better Innovation assessment to discover your organisation’s current innovation performance level and how you can deliver greater value from your innovation activities.

Harvey Wade, INNOVATE21 FOUNDER
Harvey is an experienced innovation leader who drives business impact from transformation and change programs. He knows what it takes to create, drive and sustain improvement in organisations, changing cultures to increase engagement and buy-in at all levels, enabling better performance and results.
Our TEAM
We are all different; everyone at Innovate21 brings their own unique perspectives. With our varied and fascinating experts, we can create the right team every time

Ian Pallister
Curious Strategist

Tim Sharpe
Creative Innovator

Becky James
Artist Extradonaire

Andy Green
Customer Impact

Mia Ashcroft
Visual Creator